MVP Market Value Partners

MVP Capabilities Matrix

  Growth Strategies Go-To-Market Strategies
and Execution
Outsourced Marketing
Description Identify new businesses or markets for incremental revenue, develop effective company positioning, and create the strategies and deliverables that enable profitable growth. Identify whole solution, determine and develop channels, plan and orchestrate product validation and launches Flexibly provide resources to develop innovative messaging, collateral, programs, and sales tools that build awareness, demand, channel effectiveness, and customer retention.
Strategy for revitalized growth (new products, new markets, acquisition, etc.).
Market opportunity assessment, prioritization and needs analysis.
Competitive Profile.
Product line strategy, roadmap and ROI analysis.
Product concept validation.
"Whole" solution identification for each target segment.
Channel/partner strategy and programs.
Product marketing (product validation, structure, messaging, pricing, references, etc.
Launch planning and execution.
Immediate Marketing leadership leadership.
Marketing Resources "on-demand" (branding, MarCom, product marketing, PR, sales development, demand creation, online marketing).
Fast creation of programs and materials (collateral, website, sales tools, presentations, leads, etc.
Profitable growth strategies based on company's assets and competencies.
Validated product strategy enables effective execution of chosen growth strategy.
Provide a solution that customers value.
Channels and partners are ready to sell.
Product and supporting infrastructure is in place.
Effective launch leads to market success.
Awareness and demand is created.
Company gains a leadership position in its market space.
Web site and materials are cost-effectively done.
Overall Benefits of using MVP
Rapid deployment — no delay in hiring.
Not limited by skills of existing employees.
Flexible to adjust priorities, resources and staffing.
Scalability without overhead.
MVP network of experts.
Predictable expenditures.
Insurance "policy" against going down the wrong path.
Compelling, differentiated solutions for targeted markets..
Optimized portfolio of channel partners..
Rapid, effective launches that enable market success..
Product and supporting infrastructure in place..
Tailored Marketing strategy..
Flexible deployment of expert resources on high-payback programs, events and collateral.
Increased sales through awareness and demand generation..
Company gains a leadership position in its market space..


© 2002 Market Value Partners